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Privacy policy

BIORAY® Privacy Policy

Effective Date: 4/27/2025

Introduction

Welcome to BIORAY®, Inc. (“BIORAY®,” “we,” “us,” or “our”).
We respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, https://www.bioray.com (“Website”).

By using our Website, you consent to the practices described in this Privacy Policy.

 

 

Information We Collect

We collect only the information necessary to provide you with a positive experience, fulfill our legal obligations, and deliver our products and services. This includes:

  • Personal Data: Name, email address, billing address, shipping address, phone number, payment information.

  • Account Information: Username and password for account access (if applicable).

  • Transaction Data: Details about your purchases and order history.

  • Technical Data: IP address, browser type, device information, referring URL, and browsing actions.

  • Marketing and Communications Data: Your preferences for receiving marketing from us and communication preferences.

  • Sensitive Personal Information (only if voluntarily provided): such as billing details and limited health-related inquiries. We treat all such data with heightened care.

We do not knowingly collect information from individuals under the age of 13 in compliance with the Children’s Online Privacy Protection Act (COPPA).

 

 

How We Collect Information

We collect information through:

  • Online forms you complete (e.g., newsletter signup, purchase forms, contact forms)

  • Cookies and tracking technologies

  • Customer service interactions (chat, email, phone)

  • SMS/Text opt-ins

  • Analytics tools (e.g., Google Analytics)

 

How We Use Your Information

We may use your information to:

  • Process your orders and deliver products

  • Communicate with you regarding purchases, updates, and customer service inquiries

  • Send you newsletters, offers, and educational content (with your consent or as permitted by law)

  • Personalize your Website experience

  • Improve our Website, products, and services

  • Conduct marketing campaigns (including lookalike audiences)

  • Maintain security and prevent fraud

We process your data based on your consent, contractual necessity, or our legitimate interests in promoting a healthy, toxin-free lifestyle in alignment with our mission.

 

 

Cookies and Tracking

We use cookies and similar technologies to enhance your experience and collect information about your interactions with our Website.
You can manage your cookie preferences through your browser settings.
We honor “Do Not Track” signals where required by law.

Learn more about how cookies are used and your choices [link to Cookie Policy or section].

 

Sharing Your Information

We only share your personal information with trusted partners, including:

  • Payment processors (for secure transactions)

  • Email and SMS service providers

  • Website hosting and security providers

  • Marketing and advertising platforms (for outreach consistent with your preferences)

We do not sell your personal information.
However, under the California Consumer Privacy Rights Act (CPRA), certain types of data sharing for advertising purposes may be classified as “sharing.”
You have the right to opt-out. [Provide “Do Not Sell or Share My Personal Information” link if applicable.]

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

 

 

Your Privacy Rights

Depending on your location (California, EU/EEA, UK), you have the right to:

  • Access the personal information we hold about you

  • Correct inaccurate information

  • Request deletion of your information (“Right to Be Forgotten”)

  • Restrict or object to our processing

  • Withdraw consent at any time

  • Opt out of marketing communications

  • Request to limit the use of your Sensitive Personal Information (California residents)

To exercise these rights, please contact info@bioray.com.

We will not discriminate against you for exercising your privacy rights.

 

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by law.
Typically, we retain transactional records for a minimum of 7 years for accounting purposes.

 

 

Security

We implement reasonable and appropriate technical and organizational measures to protect your personal information from loss, misuse, unauthorized access, or disclosure.
Despite our best efforts, no transmission over the Internet is 100% secure. If we become aware of a security breach affecting your data, we will notify you promptly as required by law.

 

International Transfers

If you are accessing our Website outside the United States, your information may be transferred to, stored, and processed in the U.S. or other countries.
By using our Website, you consent to such transfers in accordance with this Privacy Policy.

 

 

SMS/Text Message Policy

By providing your phone number and opting in, you consent to receive text messages related to your orders, abandoned cart reminders, and promotional offers.

  • Message frequency may vary.

  • Standard message and data rates may apply.

  • You may opt out at any time by replying STOP to any message.

Your SMS consent information is never sold or shared beyond necessary messaging partners.

 

Third-Party Links

Our Website may contain links to other websites.
We are not responsible for the content, security, or privacy practices of external sites.
Please review their privacy policies independently.

 

Changes to This Policy

We may update this Privacy Policy from time to time.
Significant changes will be communicated via email or a prominent notice on our Website.
Your continued use of the Website after updates constitutes acceptance of the revised Privacy Policy.

 

BIORAY Gift Card Promotion

Terms & Conditions

The Offer
Spend $200 or more (before tax, shipping, and discounts) in a single order at bioray.com, and receive a $50 Promotional Rewards Credit to use on a future order.

How It Works

  • Offer valid on purchases made at bioray.com only.
  • Minimum purchase of $200 USD must be met before tax, shipping, and discounts.
  • Applies to in-stock products only.
  • Orders exceeding $200 will receive one $50 Promotional Rewards Credit per order (e.g., a $400 order still receives one $50 credit).
  • You may place multiple separate qualifying orders of $200 or more to receive additional $50 Promotional Rewards Credits.

Your Promotional Rewards Credit

  • Your $50 Promotional Rewards Credit will be issued after your order is completed (sent by email).
  • Promotional Rewards Credit may be used only by you, on a future purchase at bioray.com.
  • Promotional Rewards Credit cannot be applied to the original qualifying order.
  • Limit one Promotional Rewards Credit per qualifying order.

Using Your Credit

  • Promotional Rewards Credit may be applied toward eligible products at checkout.
  • Promotional Rewards Credit cannot be combined with other promotions or discount codes.
  • Promotional Rewards Credit has no cash value and is not redeemable for cash.

Expiration

  • Promotional Rewards Credit expires December 31, 2026.
  • Unused Promotional Rewards Credits will expire and will not be reissued.

Returns & Adjustments

  • If items from your qualifying order are returned and your order total falls below $200 (before tax), the Promotional Rewards Credit will be voided.
  • If the Promotional Rewards Credit has already been used, the $50 value will be deducted from your refund.

A Few Final Notes

  • Promotional Rewards Credits are non-transferable and not for resale.
  • BIORAY reserves the right to modify or cancel this promotion at any time.
  • By participating, you agree to these Terms.

 

Cookie Policy

How We Use Cookies

At BIORAY®, we use cookies and similar tracking technologies to improve your browsing experience, deliver personalized content, and analyze website traffic.

Cookies are small text files placed on your device when you visit a website.
They help us understand how you interact with our Website, remember your preferences, and enhance your experience. Some cookies are necessary for the basic functioning of our Website, while others help us improve performance and tailor content to your interests.

Types of Cookies We Use

  • Essential Cookies: Required for the operation of our Website (e.g., enabling secure logins, shopping cart functionality).

  • Performance and Analytics Cookies: Help us understand how visitors use our Website and improve its performance (e.g., Google Analytics).

  • Functionality Cookies: Remember your preferences to personalize your experience (e.g., remembering items left in your cart).

  • Advertising and Targeting Cookies: May be used to deliver relevant advertisements based on your browsing habits.

Your Choices

You can control and manage cookies in your browser settings.
Most browsers allow you to refuse cookies or alert you when a cookie is being placed.
However, disabling cookies may affect your ability to fully use all features of our Website.

You can also opt-out of certain tracking by adjusting your cookie settings or by using the opt-out tools available through the Network Advertising Initiative or Digital Advertising Alliance.

To learn more about your rights regarding personal information and cookies, please refer to our Privacy Policy above.

Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact:

BIORAY®, Inc.
10 Mason, Suite 150
Irvine, CA 92618
Email: info@bioray.com